hospital marketing

Confident diverse female healthcare professionals speak at a health seminar

Meet New Patients with Event Marketing for Hospitals

The best-performing hospitals from a marketing standpoint are hospitals that are active parts of their communities. That doesn’t just mean donating to the local park and recreation league or hosting a fundraiser. It also means getting out into the community through event marketing.

Event marketing involves taking your brand off campus to reach people where they are. It could be something as simple as having a table at a job fair or something more involved like hosting a charity event.

An event can be anything that takes place outside of the hospital that involves the public. (You can even host events inside the hospital, which is a good idea, but for this post we’ll focus on off-campus events.)

Here are a few great ideas for how you can get involved with the public in a positive way.

Host Health Classes and Seminars

People need to know more about their health, and hospitals have a duty to supply that information to their community.

Sharing health-related knowledge is a great way to meet new potential patients and convince them that your team is a trusted authority on whom they can rely whenever they need care.

Talk to local universities and community colleges. Work with local libraries. Find places where the public will be, so you can host a class, a series of classes, or just a talk. Plenty of community programs would love to hear from you.

Mature Caucasain brunette woman is smiling while walking in charity marathon race event. She is wearing pink athletic clothing and a breast cancer awareness ribbon. Diverse teams of people are walking behind her to raise money for breast cancer research

Give Back through Fundraisers

You can build strong partnerships with local nonprofits by helping them raise money. You can use your existing networks and your marketing program to raise awareness of the fundraiser and even contribute to hosting an event – such as a dinner, a 5K, or a chili cook off – for the nonprofit.

It’s a win not just for the nonprofit, but for your hospital and the community you serve. And it’s a great way to raise awareness for both your hospital and a good cause.

Go to Local Events with a Booth

All through the year, your area probably has tons of events, ranging from fairs and festivals to concerts, holiday celebrations, and other occasions.

Create a booth, load up on giveaways, get a great prize for a raffle, and show up for these events. It’s a great way to get the word out about your hospital in a friendly way. Attract people to your booth by offering giveaways like t-shirts, cups, lanyards, and other creative items, and get people to sign up for a raffle to win a nice prize. (This is a great way to get their email addresses, too!)

Event marketing for hospitals can be powerful. Get out into the community; you’ll extend your reach and get fantastic word of mouth exposure.

TotalCom is a full-service hospital marketing and advertising agency that believes in getting great results from telling great stories. Contact us for more information or view our previous work and see what stories we can tell for you.

iPhone X Facial Recognition

Could the iPhone X Change Digital Advertising?

You took the plunge about the iPhone X and you’re not even sure if you’re supposed to say iPhone X or iPhone ten.

But what’s the big difference between this model and the one you had before collecting a new monthly payment added to your stack of bills?

Facial recognition is the big difference. Are you unlocking your phone or is it unlocking you? This could bring in a new era for marketers. Since the announcement of the iPhone X, facial recognition has quickly become the topic of dinner conversations everywhere. Facial recognition used to be reserved for top secret labs or something you saw the President use in a movie. But now we have access to it as well (celebrities, they’re just like us!)

While this feature is marketed as a security function for unlocking your phone, a consumer device used by the masses is a seriously powerful technology.

It is said 90% of personal communications is nonverbal. Every day there are instances where we don’t understand the nonverbal cues of the person on the other end of our screens. We use emojis and GIFs to try and share emotion within our digital interactions.

For all of us in the communications business, we know good experiences lead to trust and loyalty while bad experiences lead to brand rejection. So what could we do as marketers if we were able to obtain real-time reactions from a consumers? Imagine a world where we have access to consumer’s facial expressions and emotional cues in reaction to products and brands?

If we could access the facial cues from patients waiting for an extended time in the emergency room? The excitement on someone’s face when they try out a restaurant’s new dish. Or the skepticism on your face when you’re indulging in a purchase you shouldn’t be.

Currently, Apple is keeping detailed facial recognition data local on the phone and not storing it on its servers. App makers can use the iPhone X, with the user’s permission, to read a rough map of a stream of facial expressions. While Apple may never store this information for public use, it’s interesting to think about a world where we design advertisements based on the most unique human feature. This technology would tell us more about our consumers than we’ve ever known before.

Digital advertising can be hard to keep up with, let us do the work for you. Contact TotalCom today.