How Tech-Savvy Are Seniors?

We’ve all made at least a few jokes about seniors and technology. We ask children to help grandpa find Netflix on the TV. And we laugh when grandma signs her texts “Love, Nana” like we don’t know they’re from her.

These endearing examples give the impression that older adults aren’t technology savvy. And because adults 65 and older make up a large segment of healthcare’s target market, you feel the need to rely heavily on other mediums. But baby boomers and above are using technology—at the highest rates we’ve ever seen. Here, we take a closer look at the statistics of tech use among seniors.

Senior man reading online news on smartphone outdoors.
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How to Do Multicultural Marketing Right

Do these comments sound familiar? “We could feature an African American family in this maternity ad.” “Let’s get these service line brochures translated into Spanish.” “How can we speak to our Asian American community?”

Just a few years ago, comments like these typically were the extent of the conversations hospital marketers were having about multicultural marketing. But simply including images of diverse families in your banner ads and offering translated collateral is no longer enough. Cultural differences are about more than skin color and language. They’re about perceptions, beliefs, customs and more.  

Group of cheerful diverse friends in the park
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How to Attract New Movers to Your Hospital

New movers into your hospital’s primary service area are a ripe marketing opportunity. According to the US Census Bureau, just over 10 percent of Americans moved in 2018. That’s down from a high of 21.2 percent in 1951, but it still represents a significant segment of potential consumers in most markets.

If you can reach new movers early and distinguish your hospital or health system, you’re more likely to be their choice of provider when one is needed. Of course, simply being first isn’t enough. You need to have a solid strategy to create loyalty among people who have never used your services. Here’s how.

Excited Family Carrying Boxes Into New Home On Moving Day
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Adjusting Your SEO Strategy for Semantic Search

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Hospital marketers have been conditioned to think in keywords since SEO became a buzzword in the late ’90s. But it’s time to go back to thinking—and writing—like a human. That’s because, today, semantic search reigns supreme.

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6 Tips for Improving Your Local SEO

Yes, it would be incredible to rank on the first page of Google for “total knee replacement.” But chances are, that’s not going to happen unless you work for Mayo Clinic. (Or Johns Hopkins, as it turns out.) And that’s OK. Because what you really should be focusing on as a community, local or regional hospital is improving your local SEO.

local search marketing vector illustration design concept
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Responding to Three-Star Reviews of Your Hospital or Doctors

You have alerts set up and scour review sites for those dreaded one- and two-star ratings. You jump on the ones that start with, “If I could have given ZERO stars, I would have.” And rightfully so. How you respond to negative reviews affects not only your relationship with the reviewer but your reputation with anyone who reads it forever after. But it’s just as important to respond to neutral reviews for a few reasons:

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Online Directories: A Necessary Evil of Hospital Marketing

If we suggested you use a portion of your healthcare marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would be. After all, the Yellow Pages are no more! But business directories still exist—this time digitally—and they’re just as important to your hospital marketing efforts today as those massive yellow tomes.

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7 Ways to Make Your Hospital A Social Media Star

Featuring your state-of-the-art technology in your healthcare marketing helps educate your potential patients, but people relate to people. Featuring your staff in your hospital social media efforts is a sure bet to making your hospital a social media star.

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