We can’t do live video because of HIPAA.
Legal would never let us.
Our approval process is too cumbersome.
Patients would never agree to it.
Hospital marketers can rattle off a number of reasons they aren’t using live video in their marketing, but we’re going to give you one reason you should: Engagement.
Specifically, viewers spend three times longer watching live videos on Facebook than videos that are no longer live. That likely accounts for at least part of the reason the number of Facebook Live broadcasts has quadrupled in recent years. Live videos now account for one in five videos on Facebook.(more…)