Author: Jimmy Warren

Review rating bubble speeches on computer vector illustration, flat style laptop reviews stars with good, bad rate, concept of customer testimonials messages, notifications, feedback experience

Responding to Three-Star Reviews of Your Hospital or Doctors

You have alerts set up and scour review sites for those dreaded one- and two-star ratings. You jump on the ones that start with, “If I could have given ZERO stars, I would have.” And rightfully so. How you respond to negative reviews affects not only your relationship with the reviewer but your reputation with anyone who reads it forever after. But it’s just as important to respond to neutral reviews for a few reasons:

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Online Directories: A Necessary Evil of Hospital Marketing

If we suggested you use a portion of your healthcare marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would be. After all, the Yellow Pages are no more! But business directories still exist—this time digitally—and they’re just as important to your hospital marketing efforts today as those massive yellow tomes.

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7 Ways to Make Your Hospital A Social Media Star

Featuring your state-of-the-art technology in your healthcare marketing helps educate your potential patients, but people relate to people. Featuring your staff in your hospital social media efforts is a sure bet to making your hospital a social media star.

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Confident diverse female healthcare professionals speak at a health seminar

Meet New Patients with Event Marketing for Hospitals

The best-performing hospitals from a marketing standpoint are hospitals that are active parts of their communities. That doesn’t just mean donating to the local park and recreation league or hosting a fundraiser. It also means getting out into the community through event marketing.

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Managing Your Hospital’s Reputation

Why Reputation Management Is Key for Hospital Marketing

At the doctor's office, a female doctor is performing a checkup on a young girl.

Reputation is everything in business. It’s even more important for hospital marketing because a hospital’s reputation is its most important asset.

Without a strong reputation, your hospital’s patient intake will suffer. After all, people don’t want to entrust their health to a hospital that has a poor reputation. (more…)

Make Your Community Hospital Standout with Hospital Marketing

How to Make Your Community Hospital Stand Out with Hospital Marketing

Medical staff and patients with hands togetherRunning a community hospital in an area dominated by larger hospitals with more brand recognition and bigger budgets can be very difficult. It’s hard to stand out unless you have a convincing brand value proposition, a competitive advantage to exploit, and a smart hospital marketing strategy to gain market awareness. (more…)

3 Marketing Secrets Top Hospital Marketing Programs Know

Hospital marketing programs across the country often do things differently. After all, what works for one system will not necessarily work for another. With that being said, there are systems that have the most robust and effective hospital marketing programs in the nation, and they all seem to incorporate the same fundamentals and tricks of the trade. (more…)

female businesswoman talking with senior doctor in hospital - creating better hospital marketing strategies

Grow Your Patient Base With These 3 Hospital Marketing Strategies

Every hospital and health system wants to grow its patient base. That is the job of hospital marketing: to increase brand awareness and build positive relationships between the hospital and potential patients.

There are a lot of methods that hospitals currently use to market themselves. From buying billboards to airing TV commercials, creating a Facebook page, and even sending out direct mail, marketing strategies can work together to create a total-package approach that targets a patient from multiple angles. (more…)