You have alerts set up and scour review sites for those dreaded one- and two-star ratings. You jump on the ones that start with, “If I could have given ZERO stars, I would have.” And rightfully so. How you respond to negative reviews affects not only your relationship with the reviewer but your reputation with anyone who reads it forever after. But it’s just as important to respond to neutral reviews for a few reasons:
We can’t do live video because of HIPAA.
Legal would never let us.
Our approval process is too cumbersome.
Patients would never agree to it.
Hospital marketers can rattle off a number of reasons they aren’t using live video in their marketing, but we’re going to give you one reason you should: Engagement.
Specifically, viewers spend three times longer watching live videos on Facebook than videos that are no longer live. That likely accounts for at least part of the reason the number of Facebook Live broadcasts has quadrupled in recent years. Live videos now account for one in five videos on Facebook.
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If we suggested you use a portion of your healthcare marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would be. After all, the Yellow Pages are no more! But business directories still exist—this time digitally—and they’re just as important to your hospital marketing efforts today as those massive yellow tomes.
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Featuring your state-of-the-art technology in your healthcare marketing helps educate your potential patients, but people relate to people. Featuring your staff in your hospital social media efforts is a sure bet to making your hospital a social media star.
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The best-performing hospitals from a marketing standpoint are hospitals that are active parts of their communities. That doesn’t just mean donating to the local park and recreation league or hosting a fundraiser. It also means getting out into the community through event marketing.
Reputation is everything in business. It’s even more important for hospital marketing because a hospital’s reputation is its most important asset.
Without a strong reputation, your hospital’s patient intake will suffer. After all, people don’t want to entrust their health to a hospital that has a poor reputation. (more…)
If you don’t think that healthcare social media marketing is important, think again – because patients do. According to one survey, half of all Internet-using patients surveyed said they use social media to check out a doctor, which plays into their decision on the provider they choose.
Potential patients use social media a lot. And a lot of the healthcare information they receive on an ongoing basis comes from social media. Facebook and the like aren’t just to connect to friends and family; they are there to provide information. (more…)
Running a community hospital in an area dominated by larger hospitals with more brand recognition and bigger budgets can be very difficult. It’s hard to stand out unless you have a convincing brand value proposition, a competitive advantage to exploit, and a smart hospital marketing strategy to gain market awareness. (more…)
Hospital marketing programs across the country often do things differently. After all, what works for one system will not necessarily work for another. With that being said, there are systems that have the most robust and effective hospital marketing programs in the nation, and they all seem to incorporate the same fundamentals and tricks of the trade. (more…)
Every hospital and health system wants to grow its patient base. That is the job of hospital marketing: to increase brand awareness and build positive relationships between the hospital and potential patients.
There are a lot of methods that hospitals currently use to market themselves. From buying billboards to airing TV commercials, creating a Facebook page, and even sending out direct mail, marketing strategies can work together to create a total-package approach that targets a patient from multiple angles. (more…)