If you don’t think that healthcare social media marketing is important, think again – because patients do. According to one survey, half of all Internet-using patients surveyed said they use social media to check out a doctor, which plays into their decision on the provider they choose.

Potential patients use social media a lot. And a lot of the healthcare information they receive on an ongoing basis comes from social media. Facebook and the like aren’t just to connect to friends and family; they are there to provide information. (more…)