Do these comments sound familiar? “We could feature an African American family in this maternity ad.” “Let’s get these service line brochures translated into Spanish.” “How can we speak to our Asian American community?”
Just a few years ago, comments like these typically were the extent of the conversations hospital marketers were having about multicultural marketing. But simply including images of diverse families in your banner ads and offering translated collateral is no longer enough. Cultural differences are about more than skin color and language. They’re about perceptions, beliefs, customs and more.
