Collection of People in a Review Bubble

Maximize Medical Reviews to Market Your Hospital

When it comes to healthcare, patients are consumers. And just like any other industry, consumers like to read and share reviews  about their experiences.

The average adult spends over 20 hours a week online, with 28% of that time on social media sites. So it’s hard to ignore the potential of internet marketing and reputation management.

It’s imperative to understand the clout of online patient reviews.

One in four new patients report having chosen a physician based on a website reviews. Furthermore, the power of influence is growing, with some insurance companies even linking patients back to these sites. While posts on medical review sites (such as Healthgrades, Yelp, Vitals, etc.) are anonymous, there are tactics that can be used to elevate the good and combat the bad, overall boosting a hospital’s online reputation.

Visibility

With around 80% of customers searching the Internet for information on doctors, it’s important your healthcare facility is visible on all of the most important medical review sites.

Studies have shown that Healthgrades® is the most searched medical review site, with Yelp following close behind. Placing your hospital on these sites gives consumers an enormous amount of confidence in the brand. It is greatly advised that you do not discourage patients from critique with tactics such as a contractual agreement that prohibits a patient from public reviews. Many hospitals and practices have such tactics in place and are building a relationship of mistrust, suspicion, and hostility.

That being said, too much visibility can negatively affect your online reputation just as easily. Be sure to have a policy in place that advises all of your staff to have private social media accounts for socializing, and public/professional accounts for engaging in medical groups and gaining public trust.

Request

Positioning yourself online, in any platform, makes your hospital open to extreme criticism. There are a few tactics one can take to encourage positive reviews and dissuade the bad from emerging.

As each new generation enters the age where they are seeking health care without parental supervision, the Internet savvy of hospital consumers increases. Newer patients searching for online medical reviews can tell the difference between an authentic and fake review. When requesting reviews, ask your patients directly. Do not rely on family and friends to boost your positive feedback. Advise physicians to ask their patients they have a strong relationship with to take a moment to review their work and the hospital. Not all patients will oblige, but some will.

Another tactic to generate positive commentary is to give surveys to recurring patients while they wait for their scheduled appointment. Linking to an online review site at the end of a survey could generate traffic. You can also link to review sites through a follow-up email. Think of your follow-up emails as a medical thank you card. Kindness goes a long way with patients, and sending a thank you card encourages a strong bedside manner.

Want to discourage consumers from ranting and raving their negative experiences online for the world to see? Presenting complaint cards to patients provides the consumer a chance to get their anger out before going public, declining the likelihood of taking it online.

Reply

Once placed on any medical review website, commentary on your services (good and bad) will begin to appear. It’s important to do a consistent scan of these sites for new reviews. It is highly likely that more than a few patients will be disappointed in the outcome of their treatment and say so online.

Respond to these reviews in a timely and conscientious manner. With a proper response, other patients may even come to your defense. Acknowledge the person’s complaint, show a commitment to improving your service, and encourage the distressed patient to contact you directly in order to discuss their complaint and come to a resolution.

Utilize the power of medical review websites! Not only do they encourage more patients to use your healthcare facilityl, with enough positive reviews, you can boost your credibility with Google and receive a higher ranking on search engine results!

Want to learn more tips to market your hospital online? Check out this blog for more information!

Need help marketing your healthcare facility? Contact Jimmy Warren today.


ABOUT JIMMY WARREN
Early to bed, early to rise, work like crazy and advertise! Jimmy Warren is president of TotalCom Marketing Communications and has over 30 years experience helping all kinds of businesses build a strong brand. A large portion of that experience has been helping hospitals and healthcare organizations. He loves the ‘weird’, interesting and extremely talented people he gets to work with every day – that includes co-workers and clients. Outside of work he enjoys his grand kids, traveling and any kind of good ole fashion Alabama sports. Roll Tide!

2 comments

  1. ?17 Personal Essays That Will Change Your Life
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    The final piece in a single of her two most beloved collections, Slouching Towards Bethlehem . this essay is made up of everything you will find to love about Didion — her sharp eye, her unbelievable concision, her expression of emotions that are real and contradictory. It follows her arrival in New York and her departure eight years later, and in so doing discusses the city and youth — as well as romantic lies that both of those are. She writes: “… I was in love with New York. I do not mean ‘love’ in any colloquial way, I mean that I was in love with the city, the way you love the very first person who ever touches you and never love anyone fairly that way again.”
    two. “Mr. Lytle, an Essay” – John Jeremiah Sullivan
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    Sullivan has become a person belonging to the most talked about magazine writers on the last couple years. This piece, which you possibly can check out on the internet on the Paris Overview . and was gathered in his highly recommended book, Pulphead . is 1 of his perfect. It discusses, with like grace, being mentored in his twenties by once-famous Southern Renaissance writer Andrew Lytle. It’s a meditation on art and futility, the Old South, additionally, the sheer strangeness that could very well be relationships around men.
    3. “Once A whole lot more to the Lake” – E.B. White
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    Recognized for his children’s literature (which includes Stuart Small and Charlotte’s Net ) and popularizing Strunk’s The Aspects of Style . White was also an accomplished essayist. “Once Way more to the Lake” follows White and his son to Maine, where they spend a week along the same lake White visited with his father as a boy. It is an individual with the most moving reflections upon fatherhood, summertime, America, and mortality ever crafted. You possibly can track down it in a multitude of anthologies and from the Gathered Essays of E.B. White .
    four. “Ticket to the Fair” – David Foster Wallace
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    Those who knock Wallace for his verbosity — or associate him merely accompanied by a liberal use of footnotes — haven’t check out just one of his classic essays through to the conclusion. This just one, which you’re able to check out on line at Harper’s or in his collection A Supposedly Fun Thing I’ll Never Do Again . follows him home to Illinois, specifically to the state fair there. Laugh-out-loud hilarious and almost ridiculous in its amount of detail, it explores the author’s fractured identity, the Midwest versus the East Coast, and then the American knowledge at sizeable.
    5. “Some Words About Breasts” – Nora Ephron
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    Published in Esquire in 1975, this is the best-known essay by the late, brilliant screenwriter and essayist. Whilst she renders the know-how of being flat-chested with the ’50s with incredible humor and pathos, it is the essay’s ending — the shock of it — that makes this unforgettable.
    6. “Self-Reliance” — Ralph Waldo Emerson
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    A particular of Emerson’s most influential essays, you may browse it over the internet or in nearly every collection of his functions. Whereas his prose’s formality may be a shock at to begin with, what he says he says with outstanding clarity and to the good empowerment of his reader. It is definitely a declaration for the fact that true happiness, in oneself and all relationships, must spurn from self-love and honest expression: “I must be myself. I cannot break myself any longer for you, or else you. As soon as you can love me for what I am, we shall be the happier. For those who cannot, I will continue to seek to deserve which you should.”
    7. “Listed here Is mostly a Lesson in Creative Writing” – Kurt Vonnegut
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    Though it’s gathered in his superior and final collection of essays, Man Without a Country . you’ll study an adaptation using the net at Lapham’s Quarterly . As it’s a must-read for aspiring creative writers, it’s about a lot more than producing — quite a bit, substantially far more — despite its brevity and characteristic Vonnegut wit. It opens with the highest quality slam in the semicolon ever.
    8. “Notes of the Indigenous Son” – James Baldwin
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    The titular essay from this collection — which honestly you should just check out — can be an ambitious and candid discussion of your passing of his father during a time of incredibly good racial turmoil. It opens: “Relating to the twenty-ninth of July, in 1943, my father died. For the same working day, a small number of hours later, his last child was born. Over a thirty day period before this, when all our energies have been concentrated in waiting for these events, there had been, in Detroit, 1 within the bloodiest race riots with the century. A couple hours after my father’s funeral, whereas he lay in state during the undertaker’s chapel, a race riot broke out in Harlem. On the morning within the third of August, we drove my father through the graveyard through a wilderness of smashed glass.”
    9. “The Invisible Made Visible” – David Rakoff
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    David Rakoff died a minor over a 12 months ago in the too-early age of 47. Just a number of months prior, he scan this essay about his cancer, his imminent death, and dancing, aloud as part of This American Life ’s live clearly show. As always with Rakoff’s do the trick, it was funny, painful, and revealed the author’s intense love of your English language. Warning: While you watch this online video. you will laugh audibly, several times, and you could possibly cry.
    ten. “The Death of the Moth” – Virginia Woolf
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    The briefest — and perhaps densest — essay on this list, “The Death belonging to the Moth,” on its face, is about exactly that: Woolf notices a moth caught in her window and witnesses its death. Go through it web based and then look at it again, and again.
    eleven. “Total Eclipse” – Annie Dillard
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    This much-anthologized meditation follows Dillard and her husband as they drive to the mountaintop in Washington to witness a total eclipse — that rare event in the event the sun becomes entirely obscured, turning working day briefly into night. Dillard’s rendering of this encounter showcases her enviable abilities to both of those observe and describe. It’s gathered in Teaching a Stone to Talk .
    12. “Sliver of Sky” – Barry Lopez
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    Well-known nature writer Barry Lopez shocked scores of when he published this essay in January, in which he confessed being raped throughout his adolescence by his mother’s sometime boyfriend. It is undoubtedly an affecting and horrifying portrait of what it is to be a victim of sexual abuse. Unfortunately you do really need to be a Harper’s subscriber to read through it (for now).
    13. “Shooting an Elephant” — George Orwell
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    Prior to penning 1984 and Animal Farm . Orwell was posted as a policeman in Burma, where he once had to shoot a rampaging elephant. The resultant essay, published in 1936, is regarded as a condemnation of imperialism — and his very own selfish desire to not be implicated by it. Go through it web based or acquire it while in the collection on the same title .
    14. “Shipping Out” — David Foster Wallace
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    Yes, Wallace deserves two on this list. Also gathered inside a Supposedly Fun Thing I’ll Never Do Again and originally published in Harper’s . this is another travelogue turned existential rumination that shows unabashedly and hilariously the horrors of society (this time through a cruise ship) and really says increased about the author himself.
    15. “The Braindead Megaphone” – George Saunders
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    Saunders is considerably more famous for his fiction (like most from the folks on this list) but that doesn’t mean his essays are not fantastic. The very first inside the eponymous collection. “The Braindead Megaphone” takes to the up-to-date political and media climate in America that will make you shake your head in a very I’ve-always-thought-that-but-never-really-put-it-that-way-myself way.
    16. “We Do Abortions Here” — Sallie Tisdale
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    Tisdale was a nurse at an abortion clinic when she published this essay in 1987. She writes honestly and movingly about something she knows couple wish to think let alone browse about. “There exists a numbing sameness lurking on this job,” she says, “the same questions, the same answers, even the same trembling tone with the voices. The worst is the sameness of human failure, of inadequacy inside the face of each and every day’s dull demands.” Go through it for 100 percent free from the internet .
    17. “The White Album” — Joan Didion
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    Of course Didion also gets two on this list. Should you haven’t learn this classic, do so now. It tracks our culture’s — along with the author’s — transition out on the cataclysmic era that was the late ’60s into something else a great deal darker. What’s more, it has an unforgettable image of Jim Morrison wearing black vinyl pants. See it around the collection within the same name.
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