There is no doubt that in today’s digital world that marketing your hospital has evolved to include more than just traditional marketing and advertising efforts. Today, everything from search engine optimization to social media plays a role in getting people to choose your hospital over the competition.
While Millennials are likely not the majority of cardiac, cancer, and some other service lines, they are your future patients and often assist their parents and grandparents in making key healthcare decisions, often doing the research online for their parents and grandparents.
Statistics show that social media is essential for reaching the younger generation.
Did you know that 90% of 18 to 24-year-olds trust healthcare-related information if it is shared by someone they are connected to on social media? (Statistic provided by Search Engine Land.) Therefore, it is essential that your hospital is not only active on social media platforms, but that you should also encourage happy patients to mention your hospital on social networks.
Despite this statistic, only approximately 26% of hospitals within the United States are active on social media (statistic provided by DC Interactive Group). Social media isn’t going away – if your hospital is not active on these growing platforms, now is the time to start.
Before determining which hospital to visit or doctor to use, most Millennials search online for reviews and other, relevant information about the doctor or hospital. Therefore, it is essential that someone is monitoring and responding to online reviews not only for each of your hospitals, but also each of your doctors.
Fortunately, there are several tools that allow you to quickly and efficiently monitor reviews across the Internet, providing you with real-time emails to notify you of new reviews.
Use Online Advertising
In addition to being social and monitoring reviews, you can help improve the overall recognition of your hospital through affordable online advertising. There are a variety of ways to have your hospital and doctor profiles to show up across the Internet – plus, it is incredibly affordable when compared to traditional advertising methods.
Not only can you track the results, but you can also choose which websites your ads appear on, who sees your ads (by choosing demographics), and the geographical location that you are targeting.
At the end of the day, with Millennials relying on the Internet when choosing which hospitals and doctors to trust, it is important that your hospital is showing up online. Get active on social media, monitor and respond to reviews, and use the power of online advertising to help your hospital stay in the mind of your target audience.
Contact Jimmy Warren to learn how you can better market your hospital and monitor your reviews online.
ABOUT JIMMY WARREN
Early to bed, early to rise, work like crazy and advertise! Jimmy Warren is president of TotalCom Marketing Communications and has over 30 years experience helping all kinds of businesses build a strong brand. A large portion of that experience has been helping hospitals and healthcare organizations. He loves the ‘weird’, interesting and extremely talented people he gets to work with every day – that includes co-workers and clients. Outside of work he enjoys his grandkids, traveling and any kind of good ole fashion Alabama sports. Roll Tide!