Social media is about “engaging” and “interacting” with your market. It’s not like days gone by where a brand image was crafted and dictated to the consumer, but rather a relationship is built. A two way conversation of sorts that is built with engaging information. And a great way to engage them is with useful info.
The BBC recently reported on a study in the UK linking depression to a diet high in processed foods. They split participants into two groups – those who ate a diet largely based on whole foods, which included lots of fruits, vegetables and fish, and those who ate a mainly processed food diet, such as sweetened desserts, fried food, processed meat, refined grains and high fat dairy products. No one would be surprised that the latter diet led to obesity, diabetes and risks of heart disease but I doubt most people would connect it to depression.
Another example came in an article from the Washington Post. They reported on a study that concluded chewing gum may help reduce cravings, particularly for sweet snacks and spur people to cut their daily intake by about 50 calories.
This simple, but interesting info would make great choices for “useful info” that most consumers would find beneficial. Using recent study results is a way to give your market something worth “engaging” with your hospital, creating a relationship and keeping them coming back to your site.