Are your hospital’s Facebook posts being seen by fewer and fewer users?

There is definitely a decline in organic reach on Facebook.

According to Facebook, the reason for the decline is the increasing competition. More brands have Pages and are putting out more information. Facebook claims to want to make sure users’ experiences are good ones, so they are showing users stories in their News Feed that are most relevant to them (based on their prior activity on Facebook).

Some think it is because Facebook wants Pages to buy (more) ads.

Here are several tips to help your posts have a better chance of being shown in more users News Feed.

• Quick and Original. Keep your posts short and original. It’s fine to share information from other sources occasionally. But the majority of your posts should be original content.

• Pictures. Incorporate photos and videos. Photos depicting human interaction tend to be more successful. Show people interacting with your brand. Posts with videos are often times even more successful than ones with photographs.

• Call to Action. Ask users to do something. Ask a question, take a poll, ask for feedback and opinions. Be sure to respond to those that do.

Be sure to use Page Insights to evaluate your most successful posts. Check to see which ones get the most likes, shares and comments.

Even though there may be a decline in organic reach, your hospital’s Page can still be used to build and grow strong relationships with the community in which you serve.

Contact Jimmy Warren to learn how you can better market your hospital.

ABOUT JIMMY WARREN
Early to bed, early to rise, work like crazy and advertise! Jimmy Warren is president of TotalCom Marketing Communications and has over 30 years experience helping all kinds of businesses build a strong brand. A large portion of that experience has been helping hospitals and healthcare organizations. He loves the ‘weird’, interesting and extremely talented people he gets to work with every day – that includes co-workers and clients. Outside of work he enjoys his grandkids, traveling and any kind of good ole fashion Alabama sports. Roll Tide!