In a little over six years Facebook has gathered 500 million members. Over 14 billion videos are watched on YouTube each day. And Twitter has more than 165 million users. There has been so much attention given to the strengths and advantages of using social media as a marketing tool. But there are also considerable risks as social networking has shifted power to the consumer.
While there have been great success stories for companies who have used social media, at the same time there have been major headaches and embarrassments to companies who have been victimized by either consumer advocacy or their own mistakes. Matthew Yeomans, a co-founder of Custom Communication created “A Short History of Social Media Screw-Ups”. The presentation is a walk down a short memory lane and shows us some of the pitfalls and dangers of “social media”. As health care marketers, we should learn from the mistakes of others and commit to not repeating the same mistakes.
Watch the presentation here: http://www.slideshare.net/socialmediainfluence/social-media-screw-ups.