marketing mix

Media Mix 2020, Part 2: Is Direct Mail Dead?

Are television ads, direct mail, and digital display ads worth the investment? Marketing Your Hospital explored where hospital marketers should spend their marketing dollars in 2020. We’ll share what we found in this three-part series. In this second part, we take a closer look at direct mail. And be sure to check out Part 1: Is TV advertising dead?

In our first Media Mix 2020 post, we discussed the value of television advertising, even in the wake of digital recording and online streaming. But what about direct mail? Like TV advertising, direct mail is costly, while email blasts are cheap. Is direct mail worth the paper it’s printed on? Yes, yes, yes.

direct mail and letters piled high in a mailbox
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