New movers into your hospital’s primary service area are a ripe marketing opportunity. According to the US Census Bureau, just over 10 percent of Americans moved in 2018. That’s down from a high of 21.2 percent in 1951, but it still represents a significant segment of potential consumers in most markets.
If you can reach new movers early and distinguish your hospital or health system, you’re more likely to be their choice of provider when one is needed. Of course, simply being first isn’t enough. You need to have a solid strategy to create loyalty among people who have never used your services. Here’s how.(more…)