Let us guess. Your organization’s logo is predominantly blue. Are we right? We can make that assumption because more than half of all company logos and a whopping 85% of hospital logos are blue. That’s according to a logo review by design marketplace 99designs.
And it makes sense. Blue is associated with calmness, trustworthiness, and steadfastness. What healthcare organization wouldn’t want to project those brand traits? The rest of your palette is probably a pleasing yet limited color selection that complements your main logo color. And you’ve been drilling those colors and their proper usage into the heads of content creators your organization over for years.
But are you using color strategically?(more…)