If we suggested you use a portion of your healthcare marketing budget to take an ad out in the Yellow Pages, you’d think we were crazy—and we would be. After all, the Yellow Pages are no more! But business directories still exist—this time digitally—and they’re just as important to your hospital marketing efforts today as those massive yellow tomes.(more…)
If Microsoft search engine Bing becomes as popular as predicted…it will require new optimization tactics.
If Microsoft search engine, Bing, becomes as popular as predicted…it will require new optimization tactics.
So you’ve worked hard to be ranked on the first page of Google Search. Congratulations! But then along comes Bing. Bing is Microsoft’s new search engine and in less than a year when Microsoft takes over Yahoo’s search infrastructure, it could account for over 30% of the U.S. search market.
And Bing ranks pages differently than Google. There is less emphasis on inbox traffic and more on content and key words. The same strategy will not optimize both.
So the landscape and the challenges could drastically change. Microsoft is still tweaking Bing, but it will definitely be different then Google. That may mean a company may need two websites, one to optimize for Google search and one for Bing. That of course will require more financial and personnel commitment.
So just when we were about to have it figured out and enjoy the fruits of successfully being organically found on the first page of Google search, there is a new player who has great potential to capture significant market share.
It’s still a bit early to develop strategies for Bing, but if they do manage to get 30% or more market share it cannot be ignored. Investment in Goggle search will lose 30% of its value and two parallel strategies for search engine optimization will be required. It’s not something marketers want to hear but it’s something to watch and be prepared for.