healthcare mobile marketing

Market Your Hospital to Stand Out

Market Your Healthcare Facility to Standout from the Rest

Are you taking advantage of new opportunities for generating exposure?

When potential patients do not have a recommendation from family or friends on what healthcare professional or facility to use, they typically turn to conducting their own research online. This could entail using anything from search engines to social media – as long as the information they find is trustworthy and extensive.

Ensuring your healthcare facility is listed everywhere that potential patients are searching online is key to driving more traffic to your hospital website and therefore, more foot traffic.

Create content that educates

 Creating content that educates is beneficial for SEO, driving long-term traffic from search engines to your website. More importantly, quality content in the form of blog posts, articles and social media helps give value to readers and build trust between your patients and your facility.

Put yourself in the patient’s shoes when you write your material and then ask the following questions:

  • Can I easily interpret the information?
  • Are these health terms and definitions understandable, even if I was only 12 years old?
  • Is the content accurate and informative without being overwhelming?
  • Is the explanation sufficient?
  • Are all my questions answered?

Fun with Facts

Consumers like facts, especially in healthcare. Weave facts and statistics into appropriate content to complement the information.

The true beauty, however, is the simplicity. Health facts are short and to the point. They are easy to digest, easy to generate, easy to verify.

Video Marketing is Important

 Last, but certainly not least, spend time on video marketing to really stand out. Offer testimonials from your patients. Ensure they are genuinely interested in speaking on your behalf for more authenticity and effectiveness.  Create videos to introduce doctors and put a human touch to the faces patients will be seeing.

Utilize YouTube as a hub for your video marketing efforts online. Embed those videos throughout your website. YouTube is a search engine owned by Google, making your uploaded video content discoverable in search results and wherever the video is embedded (like your website.)

Again, just like the written content being produced for your web properties, your video content must educate your audience on your expertise in the healthcare industry.

Marketing for the healthcare industry doesn’t have to be difficult. We just need to think about who the target audience is, understand what information they want and of course how best to reach them. Let us do the thinking for you. Contact TotalCom today to learn more about our healthcare marketing options.


ABOUT JIMMY WARREN
Early to bed, early to rise, work like crazy and advertise! Jimmy Warren is president of TotalCom Marketing Communications with over 30 years experience helping many kinds of businesses build a strong brand. A large portion of that experience is in the healthcare industry.  He loves the ‘weird’, interesting and extremely talented people he gets to work with every day – that includes co-workers and clients. Outside of work he enjoys his grand kids, traveling and any kind of good ole fashion Alabama sports. Roll Tide!

Hospital Marketing: Making the Case for Mobile

The facts are overwhelming when considering whether your hospital should go mobile.  The small screen is the place to be.

An astonishing fact: there are 48 million people in the world who have mobile phones but do not have electricity in their homes.  That shows the impact of mobile on our lives.  It’s estimated that the off-grid, on-net population will reach 138 million by 2015.

Ann Tracy Mueller posted on healthcarecommunications.com statistics showing the use of mobile is growing exponentially. Citing Kevin Roberts from a Cisco report in his Blogging Innovation site, the case is made for the impact of mobile and the need for healthcare marketers to be mobile-savvy and mobile-ready.

  • Global mobile traffic nearly tripled for the third year in a row in 2010.
  • Mobile video traffic will exceed 50 percent of all mobile data traffic for the first time in 2011.
  • In early 2010, iPhone use was at least four times higher than that of any other smart phone platform. By the end of 2010, iPhone use was only 1.75 times higher than that of number two, Android.
  • There will be 788 million mobile-only Internet users by 2015, up 56-fold from 14 million at the end of 2010.
  • There will be more than 7.1 billion mobile-connected devices in 2015, roughly equivalent to the world’s population by then (7.2 billion).

The numbers are staggering.  But they are understandable.  Think how much you use your mobile device.  How much you see the people around you using there’s.  How many people do you know who don’t have a mobile phone?  Probably not many.  The numbers are clear.  The stats are obvious.

As healthcare marketers, in the very least, we need to make sure our internet presence is mobile-friendly.  And we should be exploring ways to create and use mobile apps to market our hospital.  Information is being accessed from mobile devices, including information about one’s health.  We must make sure our health information and information about our organization and services are easily mobile-accessible.

Not convinced yet?  Here’s one more bit of information from Roberts that should remove any doubt about the need for our hospital to be mobile-friendly:

“The average smartphone will generate 1.3 gigabytes of traffic per month in 2015, 16 times more than the 2010 average of 79 megabytes per month.  Growth in the next five years will see global mobile traffic reach 6.3 exabytes per month by 2015. How big is that? It’s been suggested that every word ever spoken by human beings would equate to five exabytes. So six every month is a lot of chatter!”