Best maternity hospital Alabama
Prostate cancer risks
Effective weight loss strategies
Hospital marketers have been conditioned to think in keywords since SEO became a buzzword in the late ’90s. But it’s time to go back to thinking—and writing—like a human. That’s because, today, semantic search reigns supreme.
(more…)
You know it is important. But why? And how can you tell if your healthcare facility has a mobile-friendly website?
According to a January 2017 report from Pew Research, here are a few arguments that your hospital’s website should be mobile-friendly.
In addition, these statistics don’t just apply to Millennials and Gen Xers…
Simply put, more and more current and prospective patients are using their mobile device to research and locate services and providers including healthcare. They should be able to find a physician, fill out a form and read patient testimonials and reviews conveniently, in the palm of their hand.
Since the beginning of 2017, Google uses the mobile version of your hospital’s website to determine rank. Google is all about a better user experience. Simply put, a better user experience makes for a better patient experience.
Your hospital or healthcare facility’s website is mobile friendly if it has responsive design. Users to your site shouldn’t have to pinch, pull, drag and zoom. Instead, visitors to your site should be able to find a physician or view a map of your hospital without adjusting the screen. The content on a mobile-friendly website should respond to the screen size of the device they are using. In addition, your mobile-friendly website should be easily and intuitively navigable, and the buttons should be large enough to “click”.
In conclusion, whether you need a few tweaks or just content added to your current site, or a completely new, mobile-friendly website design, call TotalCom Marketing to discuss what the process looks like.
ABOUT JIMMY WARREN
Early to bed, early to rise, work like crazy and advertise! Jimmy Warren is president of TotalCom Marketing Communications and has over 30 years experience helping many kinds of businesses build a strong brand. A large portion of that experience has been helping hospitals and healthcare organizations. He loves the ‘weird’, interesting and extremely talented people he gets to work with every day – that includes co-workers and clients. Outside of work he enjoys his grand kids, traveling and any kind of good ole fashion Alabama sports. Roll Tide!
If Microsoft search engine Bing becomes as popular as predicted…it will require new optimization tactics.
If Microsoft search engine, Bing, becomes as popular as predicted…it will require new optimization tactics.
So you’ve worked hard to be ranked on the first page of Google Search. Congratulations! But then along comes Bing. Bing is Microsoft’s new search engine and in less than a year when Microsoft takes over Yahoo’s search infrastructure, it could account for over 30% of the U.S. search market.
And Bing ranks pages differently than Google. There is less emphasis on inbox traffic and more on content and key words. The same strategy will not optimize both.
So the landscape and the challenges could drastically change. Microsoft is still tweaking Bing, but it will definitely be different then Google. That may mean a company may need two websites, one to optimize for Google search and one for Bing. That of course will require more financial and personnel commitment.
So just when we were about to have it figured out and enjoy the fruits of successfully being organically found on the first page of Google search, there is a new player who has great potential to capture significant market share.
It’s still a bit early to develop strategies for Bing, but if they do manage to get 30% or more market share it cannot be ignored. Investment in Goggle search will lose 30% of its value and two parallel strategies for search engine optimization will be required. It’s not something marketers want to hear but it’s something to watch and be prepared for.
