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How Tech-Savvy Are Seniors?

We’ve all made at least a few jokes about seniors and technology. We ask children to help grandpa find Netflix on the TV. And we laugh when grandma signs her texts “Love, Nana” like we don’t know they’re from her.

These endearing examples give the impression that older adults aren’t technology savvy. And because adults 65 and older make up a large segment of healthcare’s target market, you feel the need to rely heavily on other mediums. But baby boomers and above are using technology—at the highest rates we’ve ever seen. Here, we take a closer look at the statistics of tech use among seniors.

Senior man reading online news on smartphone outdoors.
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Adjusting Your SEO Strategy for Semantic Search

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Hospital marketers have been conditioned to think in keywords since SEO became a buzzword in the late ’90s. But it’s time to go back to thinking—and writing—like a human. That’s because, today, semantic search reigns supreme.

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