Hospital marketing is becoming crucial, and as the world becomes more digital, so is the need to be seen. How do you stand out? Guerrilla marketing.
Exploring non-traditional marketing techniques, like guerrilla marketing, could be the answer. Hospital marketing services everywhere are overlooking this technique. Let’s talk more about how we can learn valuable lessons from guerrilla marketing that can be applied to more traditional marketing efforts.
Defining Guerilla Marketing
Guerrilla marketing hasn’t ever been fully defined. Most marketers view it as a method of grabbing attention for a brand in a bold, unexpected, and low-cost way.
But, there is more to guerrilla marketing than just being cheap and surprising. An effective guerrilla marketing campaign also produces an emotional connection. It must captivate an audience by affecting its mood through humor, empathy, fear, etc.
Guerrilla marketing tactics must also be beneficial to the customer. Customers enjoy being a part of something bigger than themselves. Guerrilla marketing tends to lend itself to that, but it takes highly innovative hospital marketing services team to create such a campaign.
You Have To Get Creative
As with any marketing strategy, guerrilla marketing requires a fully fleshed-out plan.
First, you must have a strong understanding of your target audience. With a deep understanding you can create a campaign that is more likely to produce an emotional reaction from your audience. Step inside their shoes to know what they are looking for.
Second, you must dig deep into your creative mind. The most essential part of guerrilla marketing is innovation. In the day and age where YouTube videos are going viral daily, it can be difficult to produce such a campaign. Focus on capturing attention, and then providing something that an audience feels benefits them.
Think about the ALS Ice Bucket Challenge. People all around the world were throwing buckets of ice over their heads to feel a part of a community, and more importantly, to feel like they were making a difference.
What did they get in return? A good feeling, a sense of community, and an opportunity to better the world.
It takes creativity, but when properly implemented, guerrilla marketing can be remarkably effective.
Non-traditional Hospital Marketing Services
Guerrilla marketing is out there. It represents something far from traditional marketing, but as marketing for hospitals grows more and more necessary, exploring more non-traditional techniques is important.
By learning from non-traditional methods like guerrilla marketing, you could set your hospital apart from the competition, gain new patients, and create a stronger sense of community within your current clientele.
TotalCom is a full-service marketing agency helping brands like yours tell their story to the right audiences. Email Lori Moore or call TotalCom Marketing Communications at 205.345.7363 to see how TotalCom may be the right fit for you.