As healthcare marketers experiment and learn more about social media it’s important to know the role smart phones play in a person’s social networking activities. It’s increasingly about mobility. Here are two facts to consider:
1. 189 million Facebook users are “mobile only”. Many (millions) of Facebook users don’t access Facebook from their desktop or laptop but rather from their smart phones only. And that’s a 7% increase in the past year.
So as hospital marketers increasingly include social media as an important part of their overall marketing strategy, it’s important to consider how the content displays on smart phones and smaller screens
2. 63% of smartphone owners have their phones with them all but one hour during the working day. 79% for less than 2 hours a day. And 25% of smartphone owners ages 18-44 can’t recall the last time their smartphone wasn’t with them. Our phones are considered such an important part of our lives; consumers are rarely without it nearby.
Smartphones have become ubiquitous. They are always a part of our lives. Our connection to others and to the web is through our phones. So as healthcare marketers we must make sure our content is accessible and viewable on mobile screens. And we must consider how consumers access and use the web to make sure our online and social media strategies are appropriate for those who use their phones all day every day.
Statistics accredited to Belle Beth Cooper writing for the Huffington Post (huffingtonpost.com).