The most successful people in business work differently. See what they do–and why it works.
Healthcare marketers are driven people. They wear a multitude of hats and must have many areas of competencies. They have to multi-task. They have to start early and stay late. They have to be on top of their game at all times. They are the keepers and protectors of their organization’s brand. And it’s not easy! It’s demanding. But it can also be very rewarding.
Jeff Haden recently wrote two articles for Inc magazine about the beliefs and habits of extremely successful people. It has some great points that I think can apply to healthcare marketers. I share his second article about the habits of remarkably successful people:
I’ve described how these people share a set of specific perspectives and beliefs. They also share a number of habits:
1. They don’t create back-up plans.
Back-up plans can help you sleep easier at night. Back-up plans can also create an easy out when times get tough.
You’ll work a lot harder and a lot longer if your primary plan simply has to work because there is no other option. Total commitment–without a safety net–will spur you to work harder than you ever imagined possible.
If somehow the worst does happen (and the “worst” is never as bad as you think) trust that you will find a way to rebound. As long as you keep working hard and keep learning from your mistakes, you always will.
2. They do the work…
You can be good with a little effort. You can be really good with a little more effort.
But you can’t be great–at anything–unless you put in an incredible amount of focused effort.
Scratch the surface of any person with rare skills and you’ll find a person who has put thousands of hours of effort into developing those skills.
There are no shortcuts. There are no overnight successes. Everyone has heard about the 10,000 hours principle but no one follows it… except remarkably successful people.
So start doing the work now. Time is wasting.
3. …and they work a lot more.
Forget the Sheryl Sandberg “I leave every day at 5:30” stories. I’m sure she does. But she’s not you.
Every extremely successful entrepreneur I know (personally) works more hours than the average person–a lot more. They have long lists of things they want to get done. So they have to put in lots of time.
Better yet, they want to put in lots of time.
If you don’t embrace a workload others would consider crazy then your goal doesn’t mean that much to you–or it’s not particularly difficult to achieve. Either way you won’t be remarkably successful.
4. They avoid the crowds.
Conventional wisdom yields conventional results. Joining the crowd–no matter how trendy the crowd or “hot” the opportunity–is a recipe for mediocrity.
Remarkably successful people habitually do what other people won’t do. They go where others won’t go because there’s a lot less competition and a much greater chance for success.
5. They start at the end…
Average success is often based on setting average goals.
Decide what you really want: to be the best, the fastest, the cheapest, the biggest, whatever. Aim for the ultimate. Decide where you want to end up. That is your goal.
Then you can work backwards and lay out every step along the way.
Never start small where goals are concerned. You’ll make better decisions–and find it much easier to work a lot harder–when your ultimate goal is ultimate success.
6. … and they don’t stop there.
Achieving a goal–no matter how huge–isn’t the finish line for highly successful people. Achieving one huge goal just creates a launching pad for achieving another huge goal.
Maybe you want to create a $100 million business; once you do you can leverage your contacts and influence to create a charitable foundation for a cause you believe in. Then your business and humanitarian success can create a platform for speaking, writing, and thought leadership. Then…
The process of becoming remarkably successful in one field will give you the skills and network to be remarkably successful in many other fields.
Remarkably successful people don’t try to win just one race. They expect and plan to win a number of subsequent races.
7. They sell.
I once asked a number of business owners and CEOs to name the one skill they felt contributed the most to their success. Each said the ability to sell.
Keep in mind selling isn’t manipulating, pressuring, or cajoling. Selling is explaining the logic and benefits of a decision or position. Selling is convincing other people to work with you. Selling is overcoming objections and roadblocks.
Selling is the foundation of business and personal success: knowing how to negotiate, to deal with “no,” to maintain confidence and self-esteem in the face of rejection, to communicate effectively with a wide range of people, to build long-term relationships…
When you truly believe in your idea, or your company, or yourself then you don’t need to have a huge ego or a huge personality. You don’t need to “sell.”
You just need to communicate.
8. They are never too proud.
To admit they made a mistake. To say they are sorry. To have big dreams. To admit they owe their success to others. To poke fun at themselves. To ask for help.
And to try again.
Jeff Haden learned much of what he knows about business and technology as he worked his way up in the manufacturing industry. Everything else he picks up from ghostwriting books for some of the smartest leaders he knows in business. @jeff_haden