Healthcare Marketing: 25 Interesting Facts about Social Media

October 27, 2011

In her social media and PR blog, “Commentz“, Sarah Evans and her staff compile a lot of interesting stats. She cherry-picked the most relevant for marketers and recently shared them with Ad Age. They can be quite useful to healthcare marketers.

1. “Social media accounts for one out of every six minutes spent online in US.”

2. “Seventy-seven percent report that they use social media to share their love of a show; 65% use it as a platform to help save their favorite shows; and 35% use it to try to introduce new shows to their friends.”

3. “Facebook users are overall more trusting than non-internet others. Pew reported, 43% of survey participants were more likely than other internet users to feel that most people can be trusted.”

4. “22% of all grandparents in the UK are using social networks, according to Mashable. The study, which collected results from 1,341 grandparents from the UK, showed that 71% of grandparents who use a social network use Facebook, 34% are on Twitter and 9% use the business social network LinkedIn.”

5. “In the first four months after its January 2010 launch in Russia, Facebook use grew by 376%, and today more than 4.5 million people use the site regularly.”

6. “The ‘Weinergate’ scandal caused a significant drop in tweeting politicians. According to VentureBeat, after the scandal ‘the number of tweets by Republican members of Congress dropped by 27 percent, while those of Democrats dropped by 29 percent.'”

7. Instagram “currently has a user base of 4.25 million in only seven months, with ten photos being posted a second.”

8. “It only takes 20 people to bring an online community to a significant level of activity and connectivity.”

9. “Nearly twice as many men (63%) as women (37%) use LinkedIn.”

10. “In the last election Google was the largest player — the Obama campaign directed 45% of its online campaign dollars to the search site.”

11. “59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.”

12. “In 2010, 29.3 million readers read some 270 million pages of Post journalism each month, a record for The Washington Post. Of that, 28.1 million did so online and, while [Washington Post] brought in 4.2 million new readers on average each month compared to the previous year, [they] also lost some 35,000 print subscribers in 2010 alone.”

13. “25% of hotels [are] still ignoring social media.”

14. “Businesses are paying Twitter $120,000 to sponsor a promoted trending topic for a day. [...] That’s up from $25,000 to $30,000 when the feature was launched in April 2010.”

15. “AOL’s newsroom is now bigger than The New York Times’.”

16. “Mobile is one of the fastest-growing platforms in the world. With 40% of U.S. mobile subscribers regularly browsing the internet on their phone and a projected 12.5% of all e-commerce transactions going mobile by the end of the year, it’s a channel that you need to be aware of. According to Google, mobile web traffic will surpass PC traffic by 2013.”

17. “Twitter is 6-7 times smaller than Facebook.”

18. “There are now 54 million active Mac users around the world.”

19. “130 million books have been downloaded from iBooks.”

20. “Users say they’re more likely to buy if a business answers their questions on Twitter.”

21. “Nearly half (42%) indicated that if they’ve already allocated a portion of their marketing spend to social media, they would increase this spend over the course of the year. Only 8% of those surveyed indicated that they would decrease social media spend.”

22. “13% of online adults use the status update service Twitter, which represents a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.”

23. “According to HubSpot, small businesses plan to spend 19 percent of budgets on social media vs. only 6 percent in larger businesses. A similar gap is shown for blogging with 10 percent of budgets for small business vs. just 3 percent for large.”

24. “33 percent of its worldwide traffic is inside the United States.”

25. “Facebook has three times as many accounts as Twitter, and 20 percent of Twitter’s users produce at least 80 percent of the site’s content.”

 


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