Comments on: Healthcare Marketing: Are We Taking Ourselves Too Seriously? http://marketingyourhospital.com/2011/03/31/healthcare-marketing-are-we-taking-ourselves-too-seriously/ Traditional and Social Marketing Ideas for Hospitals Fri, 17 May 2013 19:20:58 +0000 hourly 1 http://wordpress.com/ By: Jimmy Warren http://marketingyourhospital.com/2011/03/31/healthcare-marketing-are-we-taking-ourselves-too-seriously/#comment-1866 Thu, 11 Aug 2011 03:57:08 +0000 http://marketingyourhospital.com/?p=1410#comment-1866 it is a struggle. Especially for healthcare marketers. I believe a lot of good advertising gets rejected because we run scared about being edgy. At the same time, one’s health is not a humorous thing. Sometimes we can be clever or humorous but other times we shouldn’t. We have produced ads promoting all private rooms and we took a humorous approach poking fun about the lack of privacy in shared rooms. On the other hand, I think it would be very rare that we would consider humor for cancer or cardio services or other similar serious health issues.

We should always try to be distinct, strategic and break through through the clutter. And that can be accomplished without trivializing one’s health.

]]> By: Maximilian Trivelli http://marketingyourhospital.com/2011/03/31/healthcare-marketing-are-we-taking-ourselves-too-seriously/#comment-1865 Thu, 11 Aug 2011 01:49:49 +0000 http://marketingyourhospital.com/?p=1410#comment-1865 As a marketing executive, I struggle with this notion on a regular basis. The leading agencies of O&M and JWT are always trying to sell us catchy cute ads, as they want to grab attention and make a (fleeting?) impression. But are cute and catchy core values for a healthcare provider?

We had very expensive, cute and catchy cancer treatment ad pitched to us. It went over very well in the pitch meeting, but my question was: what is the funniest thing about cancer? Why would you choose a hospital that trivializes the most profound and difficult time of your life?

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