Comments on: Hospital Advertising: Americans Still Reading Newspapers http://marketingyourhospital.com/2009/11/29/hospital-advertising-americans-still-reading-newspapers/ Traditional and Social Marketing Ideas for Hospitals Fri, 30 Mar 2012 13:41:18 +0000 hourly 1 http://wordpress.com/ By: Jimmy Warren http://marketingyourhospital.com/2009/11/29/hospital-advertising-americans-still-reading-newspapers/#comment-192 Fri, 11 Dec 2009 16:11:17 +0000 http://marketingyourhospital.com/?p=749#comment-192 Research proves that you are correct. The number 1 factor in choosing a hospital is proximity. However there are other factors that also rank high….quality of doctors, perceived quality of the hospital, services offered, quality of nurses and staff, technology and other factors. So there are reasons to change hospitals. Most hospitals use a variety of advertising mediums in addition to print to promote their brand. And hospitals that do marketing well can certainly grow market share.

]]> By: Christopher Johnston http://marketingyourhospital.com/2009/11/29/hospital-advertising-americans-still-reading-newspapers/#comment-191 Thu, 10 Dec 2009 18:30:25 +0000 http://marketingyourhospital.com/?p=749#comment-191 I live in Metairie, a suburb of New Orleans, and according to Google Maps there are 10 hospitals in my metro area. I don’t recall seeing ads for any of them in places other than the newspaper, newspaper’s website, or the occasional billboard. I worked for one them for almost a year and I would have noticed their ads more than any other during that time.

I think it is a tough sell. I don’t know if I’m like other people but there is only one hospital I’m going to go to if I need immediate emergency treatment and that is the one that is the closest. Barring that I’m going to go to the one my doctor works with or my health insurance covers.

Don’t doctors usually have agreements with one or two hospitals and those are the only ones they work with?

]]>