Consumers are expecting more from websites. They want sites that are transactional.
Hospital websites have been a staple of hospital marketing efforts for many years now. It’s not only expected, it’s a necessity. There is probably no hospital in America without a website.
As you peruse various hospital websites, most are fairly good and some are very good. All the necessary information is provided: location, services, careers, information for patients, schedule of educational classes and the like. And of course, the mandatory stuff that most visitors don’t read like mission statement, values and history are there. And some sites provide extremely helpful and quite comprehensive health information.
Is this enough? In an age where consumers expect websites to have interaction and commerce, most hospital websites come up short. Basic informational sites, regardless of how robust the information, are no longer adequate. Consumers expect to interact and transact business on websites. And hospitals need to take the next step in that direction. The more advanced hospital sites allow visitors to:
- Order flowers from the gift shop to be delivered to patient rooms.
- Select get-well cards online that can be customized and personalized, printed within the hospital and delivered.
- Sign up for classes and seminars.
- View their bill and make payments online.
- Complete and submit electronically pre-admission registration forms.
As consumers depend more and more on the web to conduct business and to get things accomplished, hospitals have to adjust. Just providing information is not enough anymore. More will be expected. And the faster these services are available, the sooner hospitals can use their website to more effectively create points of contact with the consumer, establish a stronger relationship, build loyalty and enhance the brand.Â
Nice post. I have used press releases and found them to be effective.
Thanks. And you are right, press releases are very effective.
“Most of the significant problems that we face as individual people, collectively as a species, and as a planet, come down to each of living in an old paradigm of ‘getting’ and of ’selfishness’… mistakenly believing that resources and wealth are scarce.”
So true. Speaking from experience, users nowadays in the least expect be able to pay online. Online pre-registration is another very important function of hospital website, not only helps patients, but really helps registration staff as they can communicate w/ insurance company to verify benefits, obtain referrals – pre-authorization if needed. Online community classes is another item that we have noticed to be well used by hospital website users.
Great comments. You are right on.
Hospital & physician Web sites do need to become more transactional. If fact, you don’t mention the most often requested consumer services: Rx refills and appointment requests. But also remember, if it was easy, everyone would already be doing it. The need for secure messaging and back-end integration are a few key hurdles with the list that you provide.
Very good point. i was thinking primarily about hospitals but you are exactly right about physician practices.
Keep working ,great job!,good post will come back again.
Thanks
Hello. Great job. I did not expect this.This is a great post.Thanks!
Affiliate marketing is a great method for any business to market the products and services. There are dozens of benefits associated with this form of marketing on both sides for the affiliate and the merchant.
Great information! I’ve been looking for something like this for a while now. Thanks! Roberto Justus
Thank you
Overall, Twitter can be utilized as a marketing tool if done correctly. Using twitter as a marketing tool is a subject of some debate in the marketing world. I have read many articles in favor of this technique and equally as many against it.Â
Thanks for your post! Jimmy
To generate more followers on twitter, you must have fresh content such as helpful tips, and tweets videos and some other items of interest to your followers. By delivering updated posts, you will have more people willing to read your tweets. If you don’t update and have good content, you have the risk of getting unfollowedÂ
Great input and absolutely correct! Jimmy
Dammit!
I just typed a whole long message, and when I hit the submit button my Internet Explorer freaked out.
Did you get it or do I need to redo it?
Did not get it. Sorry.
If you want to make some quick cash I recommend trying ther cahoola.com affiliate scheme.
Great website, I seldomly find blogs that I like these days, articles like yours remind me of the fact that my webbrowser has bookmarks!!
Thanks so much!!!
You you should change the blog subject title Hospital Marketing: Website Must Do More Than Provide Info MARKETING YOUR HOSPITAL to more suited for your blog post you create. I loved the the writing however.
Thanks for the input. And thanks for reading.
Your blog is a single of a sort, i enjoy the way you organize the topics.;,:;~
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